Hisense · Differentiated creator matrix
A differentiated creator matrix for the 2026 World Cup
For the 2026 World Cup cycle Hisense needed local relevance rather than one global blast. We built a creator matrix in three formats — on-site experience, scenario seeding and product review — across five markets, closer to local consumers at every step.
5markets
3content formats
2026World Cup cycle
What we did
- US: creators on the expo floor, immersive brand content
- Mexico and Thailand: store visits plus World Cup sticker challenges
- Brazil and Spain: product reviews to sharpen the selling points
- One content strategy, five local executions
Planning something in US?
Tell us the market and the ambition. We will come back with creators, not a deck.
Talk to us