OPPO · Creator matrix for launch
Precise seeding and conversion, with review-grade content
For the OPPO Enco Air5s launch in Thailand we ran a TikTok creator campaign during the first sales window. Native short-form content carried three selling points — half-in-ear ANC, feather-light wear and 48-hour battery — to a young audience, lifting awareness and supporting launch conversion.
20creators
18–30core audience
3selling points
What we did
- 20 Lifestyle / Tech / Fashion creators, Macro + Micro matrix
- Review-grade content built around ANC, weight and battery life
- Tuned to Thailand's TikTok ecosystem and 18–30 interests
Planning something in Thailand?
Tell us the market and the ambition. We will come back with creators, not a deck.
Talk to us